These are the updates to the book The Coworking Handbook. Nothing of substance has changed since it was published. So grab a cup of coffee and relax :)
Introduction
I’ve digged deeper into the definition of coworking with my roles leading coworking associations. You may want to also read Coworking Is Dead.
Community
I’ve made a full course that extends on the community chapter to help coworking space operators grow and activate their communities. It is a practical extension of the chapter in The Coworking Handbook.
Marketing and Sales
Social Media
Facebook and Twitter have lost a lot of impact. They are still useful as part of the marketing mix of channels you use to promote your coworking space but their efficacy is a lot smaller and they drive very little traffic.
Social media are under constant change. As I said in the book, the best thing is to try. Test which ones work for you and keep an eye out for changes in the algorithms and usage trends.
When it comes to tools, I no longer use the ones mentioned in the book. I keep on testing to find the one that works best for me depending on my changing needs.
Not really an update, just a reminder: email is super powerful. Keep on building and refreshing your lists and use them!
Finance
Coworking space operators spend on average between 30 to 40% of their income on the rental of their coworking space.
And that’s it. If you want to be informed of further updates, deals, and other coworking info, sign up here.
